Help Your Agents Thrive | Market Leader

Give Your Agents the Tools To Thrive—Powered by the Industry’s Best Growth Engine.

Setting your agents up for success has never been easier. With Market Leader, you get the powerful combination of done-for-you lead generation and the industry’s most complete suite of lead engagement automation tools.

Fuel Your Brokerage’s Pipeline

Power consistent growth by getting a predictable number of exclusive buyer and seller leads in your target market every single month. To help your agents get the right leads, Market Leader offers two reliable lead generation solutions.

Leads Direct

Be your area’s go-to brokerage.

We drive consumers to your brokerage or team website and help convert consumer traffic to leads.
Only pay for leads, not visitors.
All lead intel (including home search criteria & properties they’ve viewed) is sent directly to your new engagement co-pilot—your real estate CRM on steroids.
Easy lead routing: ensure every lead gets assigned to the right person with customizable lead routing options.

HouseValues

Help your agents capture motivated sellers early.

Own your ZIP code, exclusively—get every lead in the ZIP codes you’re targeting.
Get seller lead intel, including property details and listing timeframe.
We’ll automatically send your leads directly to your new engagement co-pilot for easy follow up.
Easy lead routing: ensure every lead gets assigned to the right person with customizable lead routing options.

The Best Source of Real Estate Leads

Comparing lead providers? See for yourself why Market Leader belongs at the top.

	ZILLOW / TRULIA	REALTOR.COM	BOLDLEADS
Pay for Leads, Not Impressions	NO	NO
Leads Exclusive to You	NO	NO
Lead Volume Commitment	NO	NO	NO
In Your Desired Areas
Lead Insights in CRM	NO		NO
Automated Lead Nurturing	LIMITED	LIMITED
Automated Listing Marketing	NO	NO	NO
Lead Conversion Training	LIMITED	LIMITED

Don't Just Take Our Word For It

“Market Leader has been a great source of leads for me and I have been able to connect with more sellers than ever before.”

Peter Scanlan

Belmont, MA

“Market Leader has helped me tremendously – it makes it so easy to stay on top of clients. It’s like a one-stop shop for business and helps me look very professional.”

Luis Gonzalez

Waxahachie, TX

Top Lead Generation Companies for 2025

Inman News Names Market Leader CRM to Watch

Miami REALTORS^® Save Big!

As a member of Miami REALTORS®, your brokerage gets special discounted pricing on Market Leader Pro, HouseValues, and Leads Direct. Learn how easy it is to grow & save—schedule a consultation today!

Help Your Agents Turn More Leads Into Clients

Finally—a complete real estate software solution that helps your agents stay organized and generate more opportunities at the same time. Meet Market Leader Pro, the CRM that’s also your engagement co-pilot.

Relationship Manager

More than just another CRM, this is your relationship hub, purpose-built for creating, building, and maintaining long-term client relationships.

IDX-Enabled Website

Get a high-converting, branded destination optimized for lead capture and engagement, tightly integrated with everything else in the Market Leader system.

Marketing Center

Set-and-forget marketing campaigns, get access to a library of customizable marketing materials, and stay top of mind the easy way!

Free Built-in Coaching:
The Million Dollar Pipeline Program

Offer your agents the priceless gift of expert-level coaching—at no additional cost to you! The Million Dollar Pipeline Program is a step-by-step, on-demand, video-based coaching series designed to help your agents build stronger relationships with their leads and turn more of them into lifelong clients.

Build stronger relationships

Learn practical ways to connect with today’s buyers and sellers, earn trust faster, and stay at the center of their home buying and selling journey.

Convert leads into clients

Discover the secrets to effective follow up and improving your engagement process so you can close more deals more often.

Propel your business

Get simple, actionable ideas to keep your sphere engaged, generate more referrals, and maintain a steady pipeline of warm leads.

Get Started Today!

A steady stream of leads plus a suite of powerful tools built to turn more of them into clients… all at a special discounted rate for Miami REALTORS® you won’t want to miss. Schedule your consultation today!