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Market Leader Professional:
An all-in-one software system for agents


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Market Leader Professional is a comprehensive lead-to-close solution that helps real estate agents generate, manage, and engage with their leads. It contains everything you need to grow your business, including:

Robust CRM - Easy-to-use system that collects, organizes, and tracks leads
Marketing Center - Easily add leads to pre-built automated marketing campaigns
Branded IDX Website - Capture visitors’ contact information and search criteria
Mobile App - Quickly respond to new leads and manage your business on the go

Market Leader Professional is a comprehensive lead-to-close solution that helps real estate agents generate, manage, and engage with their leads. It contains everything you need to grow your business, including:

Robust CRM - Easy-to-use system that collects, organizes, and tracks leads
Branded IDX Website - Capture visitors’ contact information and search criteria
Marketing Center - Easily add leads to pre-built automated marketing campaigns
Mobile App - Quickly respond to new leads and manage your business on the go
Here's what our customers are saying:

"Market Leader literally built my business. I subscribed as a new agent and the leads and system gave me the jump on my career that I needed at that time and still is a crucial part of my business nine years later."

Carla Connor, Florida Premier Realty, Loxahatchee, FL



Get all these tools and more with Market Leader Professional:

Robust CRM

Organize your contacts, track lead behavior, and manage your day with this intuitive system.

  • Know when your contacts have been on your website and which properties they’ve viewed and saved.
  • Respond quickly with automated text and email alerts.
  • Use website analytics to get insight into your lead sources, website traffic, and conversions.
  • Get all your leads in one place: Zillow, Trulia, Realtor.com, and other lead sources automatically delivered to your system.
Robust CRM

Organize your contacts, track lead behavior, and manage your day with this intuitive system.

  • Know when your contacts have been on your website and which properties they’ve viewed and saved.
  • Respond quickly with automated text and email alerts.
  • Use website analytics to get insight into your lead sources, website traffic, and conversions.
  • Get all your leads in one place: Zillow, Trulia, Realtor.com, and other lead sources automatically delivered to your system.
"I've been using the Market Leader CRM for two years now and it is a very effective database manager. The system has had numerous updates recently and I've closed deals because of them. If you're considering getting more organized, this is the system I recommend!"

Rick Turner, Rick Turner & Associates, Toledo, OH

Lead-Capturing Website

Customizable, branded website with MLS listings search that's designed to capture leads and integrate perfectly with your CRM.

  • Designed to collect leads and capture search criteria, allowing you to respond to inquiries with confidence.
  • Choose from several customizable website layouts.
  • Drive more organic traffic to your website with a blog and other SEO-friendly features.
Lead-Capturing Website

Customizable, branded website with MLS listings search that's designed to capture leads and integrate perfectly with your CRM.

  • Designed to collect leads and capture search criteria, allowing you to respond to inquiries with confidence.
  • Choose from several customizable website layouts.
  • Drive more organic traffic to your website with a blog and other SEO-friendly features.
"I love Market Leader’s agent websites. The crisp and clean design of their website templates will differentiate you from other agents. Having an IDX feed with MLS listings on your website that is integrated with your CRM and having a blog and customizable pages helps you attract and convert more web traffic."

Amir Hotich, The Lacks Hotich Team, Chesterfield, MO

Marketing Design Center

Quickly and easily send email and direct mail marketing campaigns to your leads.

  • Choose from thousands of customizable and professionally-designed email, flyer, and postcard templates.
  • Create multi-step marketing campaigns that can combine email and print marketing pieces.
  • Every campaign integrates with your CRM, making it easy to send campaigns to individual contacts or entire groups.
Marketing Design Center

Quickly and easily send email and direct mail marketing campaigns to your leads.

  • Choose from thousands of customizable and professionally-designed email, flyer, and postcard templates.
  • Create multi-step marketing campaigns that can combine email and print marketing pieces.
  • Every campaign integrates with your CRM, making it easy to send campaigns to individual contacts or entire groups.
"We implemented the email blast of listings to our lead database after attending a Market Leader training session and it has accounted for us representing both sides of no less than six homes since, which accounts for around $50,000 in gross commission income!"

Jerimiah Taylor, The Jerimiah Taylor Team, Tucson, AZ

Mobile App

Quickly respond to new leads and manage your business while on the go.

  • Lightning-fast lead response. Real-time notifications alert you about new leads immediately.
  • Manage your day with reminders. Easy reminder creation and navigation allows you to stay on top of your busy schedule.
  • Next level contact management. Accessing and working with your contacts on the go has never been easier.
  • Intuitive email management. All your email activity is synced with your desktop CRM.
Mobile App

Quickly respond to new leads and manage your business while on the go.

  • Lightning-fast lead response. Real-time notifications alert you about new leads immediately.
  • Manage your day with reminders. Easy reminder creation and navigation allows you to stay on top of your busy schedule.
  • Next level contact management. Accessing and working with your contacts on the go has never been easier.
  • Intuitive email management. All your email activity is synced with your desktop CRM.
"I downloaded the Market Leader app and within hours I received a notification about a lead that I was able to contact immediately. This app is the missing link with the desktop version of the Market Leader system. I am extremely impressed with the work that went into this app and look forward to utilizing it in the future."

Brenda Milhomme, KW Greater Hartford, Mansfield, CT



Ready to get started?

Schedule a demo of Market Leader Professional today and learn how it can help you manage and grow your business.

Schedule a Demo

OR CALL 800-988-1357



About Market Leader
A pioneer in lead generation and contact management systems, Market Leader has helped thousands of real estate professionals manage and grow their businesses since 1999. We proudly serve over 200,000 agents and teams across the United States and Canada.



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